The article that can be downloaded below is a good example and we recommend potential contributors to follow this format. There is also a note to contributors section which directs contributors on the specified format of case studies and articles and how they should be submitted.

We recommend the contributors develop their materials for submission
around the following themes:

• Marketing Management
• Strategic Thinking
• Financial Aspects of Business
• People Management
• ETailing and ECommerce
• Business Development
• Research and Methodology
• International Aspects
• Semiotics
• Shopology
• Tourism and Hospitality
• Services

There are obviously more themes that contributors can work on but we recommend an international flavour be given to the material submitted

We also welcome special issues from contributing authors, please contact the associate editor in the contact us section.